1. STRATEGIC OVERVIEW AND COMMITMENT TO READER PRIVACY
Welcome to NovelDive, a world-leading digital platform dedicated to the art of storytelling and literary immersion. We and our multi-national affiliated companies (collectively referred to as "us", "our", "we", or the "Company") are profoundly committed to safeguarding the privacy rights and personal data of our global community of readers and users ("users", "readers", or "you").
This Privacy Policy (the "Policy") is a legally binding document designed to provide a comprehensive, transparent, and exhaustive description of the methodologies we employ to collect, organize, store, protect, utilize, and manage the information—including "Personal Information" as defined by international data protection laws—that you voluntarily provide or that we automatically gather through your interaction with our literary ecosystem. Our ecosystem encompasses our primary website (http://www.noveldive.top), our mobile reading applications available for download on iOS, Android, and other digital marketplaces, and all associated interactive features, library management tools, and communication channels (collectively, the "Services").
2. LEGAL APPLICABILITY, JURISDICTION, AND USER CONSENT
2.1 Scope of the Policy
Please be strictly advised that this Policy applies exclusively to information collected or received by us through your direct utilization of the Services provided by NovelDive. It does not extend to, and we explicitly disclaim all legal responsibility for, the independent actions, commercial behaviors, or privacy practices of third-party individuals, external content providers, authors' personal sites, or independent technology companies.
2.2 Third-Party Externalities
We do not exercise control over the content of third-party websites, their independent use of information you might provide them through external links, or any external products or advertisements they may offer within our platform. Any link to a third-party site, social media plugin, or an external advertisement within our reading library does not constitute our sponsorship of, legal endorsement of, or corporate affiliation with those entities.
2.3 Explicit User Agreement and Affirmative Consent
By accessing, browsing, downloading, registering an account, or interacting with our reading Services, you affirmatively confirm that you have read, meticulously reviewed, and fully understood the terms within this document. You provide your explicit and informed consent to the processing, storage, and cross-border transfer of your personal information in the specific manner described in this Policy.
2.4 Age Eligibility and Protection of Minors
We take the protection of minors and children's digital safety with the utmost seriousness. You warrant and represent that you are over 16 years of age (or the legal age of majority in your jurisdiction). If you are under 16, you must ensure that your parent or legal guardian has read, understood, and agreed to this Policy on your behalf before you proceed to access any part of our library. If you do not agree with any clause or provision of this Policy, you must immediately cease using the Services, deactivate your reader account, and remove all related software applications from your electronic devices.
3. CATEGORIES OF INFORMATION WE COLLECT: A DETAILED TAXONOMY
To provide a seamless, high-performance, and personalized reading journey, we collect several categories of information through various touchpoints.
3.1 Information Provided Voluntarily by the Reader
3.1.1 Account Registration and Profile Metadata
When you register for our Services to synchronize your "Library" progress, unlock premium chapters, or access membership benefits across multiple devices, we collect specific personal identifiers. This includes but is not limited to:
- Your chosen username or pseudonym;
- Preferred locale and language settings;
- Verified mobile phone number and/or email address;
- Password or authentication tokens;
- Profile biographical information and customized avatars.
3.1.2 Reader-Generated Content and Interactive Data
To foster a vibrant and interactive reading community, we collect content you create, upload, or share through our Services. This category is broad and includes:
- Detailed book reviews, chapter-level comments, and "bullet chats" (danmu);
- Public profile information and the visual appearance of your reader avatar;
- Personal notes or annotations made within specific novels;
- Audio comments or voice recordings if such interactive features are utilized;
- Messages sent to our support team or other readers within community forums.
3.1.3 Social Media Login and API Integration
You may choose to authenticate your identity using third-party services ("Social Login") such as Facebook Connect, Google Sign-In, or Apple ID. These platforms will share certain personal data with us to expedite the sign-up process. Information collected may include:
- Your full name and Social Login user ID;
- Your profile picture URL;
- Demographic data such as gender, age range, and date of birth;
- Identification numbers for your social media friends who are also using NovelDive, allowing for "Friend Reading" features.
3.1.4 "Invite a Friend" and Viral Features
We may offer tools allowing you to invite contacts from social platforms to join you in our application. This contact information is used strictly for the purpose of sending the invitation and is not stored for secondary marketing unless the invitee subsequently joins the platform.
3.2 Information Collected Automatically Through Usage
When you interact with or use our Services, we automatically collect certain information about your device and your use of our Services, which could include information such as your browser type and language, IP address, device ID, hardware and software information, advertising ID, standard server log information, your connections and interactions with other users, purchase histories with us and social media data (if you have linked your account and by your sharing permissions). We (or the third parties we work with) use standard tracking technologies (like log files, software development kits (SDKs), and web beacons) to do this. In addition, we or our partners may also use tracking technologies and advertising IDs to serve personalized ads to you in our Services.
3.2.1 Mobile Platforms
When you play or otherwise use any of our mobile applications, we or third-party partners will collect and process certain information about you, including your unique device ID (persistent / non-persistent), hardware type, device maker, media access control ("MAC") address, international mobile equipment identity ("IMEI"), the type and version of your operating system ("OS"), language of the OS, your unique device ID, your time zone, the screen size of your device, mobile device Advertising ID (known as "IDFA" for iOS devices, or "Android Advertising ID" for Android devices), your general geo-location information (city/country based on your Internet Protocol ("IP") address) and your email address (if you have connected to Facebook or Google+). This information is helpful for troubleshooting and helps us understand usage trends so that we can improve and personalize the services for our users. Device identifier/information such as device type, hardware model, device maker, device operating system and its language, or other technical data like screen size, or a combination of this data, is also collected and used to determine device compatibility and optimal settings. We may also share this information with our advertising partners to enable the technical delivery of personalized ads to your device.
3.2.2 User ID
When you register to use our services, we create a unique user ID to track your use. Specifically, this unique user ID is stored with your profile information.
3.2.3 Data Collection
We collect information about how you use our applications. For example, we automatically collect data such as your usage session time, your interactions (including with other users, where applicable), in-app purchases that you may make, resource events such as the acquisition or spending of in-app virtual currencies by you, progression events that are used to mark your progress or movement within the application (e.g., achievements) and install timestamps. This information may be associated with your user ID, IP address, or device ID to provide you with our Services and improve and personalize them or to make inferences regarding your preferences, predispositions, behavior, abilities, and aptitudes. With your consent, we will collect your location to match you with other users in your area.
3.2.4 Mobile Analytics
Like most mobile applications, we use mobile analytics tools to collect certain information about your usage of our mobile applications, as well as on your device and the health of our Services, to allow us to better understand the functionality of our Services on your device and for app optimization purposes. Such tools may record information such as how often you use the application, feature usage and usage statistics, events within the application, aggregated usage and performance data, and where the application was downloaded from (i.e., which application store).
We do not link the information we store within the analytics software to any information that personally identifies you within the mobile application.
3.2.5 Our Use of Tracking Technologies to Collect Information Automatically
A. Tracking Technologies
Our third-party partners, affiliates, or analytics service providers use standard tracking technologies (like web beacons, SDKs, APIs, scripts, and tags) to identify your computer/device, to "remember" things about your visit or your use of the Services (such as your preferences or a user name) and to help us understand things like what pages and features you use and the programs you watch.
Such information may be linked to or combined with other personal data we process about you, such as your user ID, for purposes such as improving the quality of our Services, tailoring recommendations to your interests, providing and personalizing our Services, including making our Services more accessible to use, and for fraud prevention, security, and authentication purposes.
Please refer to guidance provided by your device manufacturer, operating system developer, or individual web browser if you would like help managing your preferences regarding tracking technologies used on our Services.
B. Interest-Based Advertising
Some of our Services employ ad-serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, and similar technologies to deliver interest-based advertising about third-party products and services. Through our third-party advertising partners, we may also advertise our services to you on third-party websites. We may also promote our applications in other services (like Facebook). After clicking on one of these advertisements and installing our application, you will become a user of our Services.
When you watch our programs or otherwise use our apps, some third-party tools (SDKs) integrated within our Services may collect and use certain information collected from your device for ad display and optimization. Such information includes GAID (Google Advertising ID on Android devices) or IDFA (Identifier for Advertising on iOS devices), region (i.e., the location where a given language is used), geo-location information (with your consent), and IP address. This Policy does not govern our third-party advertising partners, as they have their own privacy policies. We have no access to or control over such third parties. In addition to identifiers, these third parties may also collect information relating to:
- Advertisements served and the location of the ad;
- Length of time an advertisement was visible;
- Domain type, IP address, size of the advertisement, and
- Click-throughs (i.e., whether a click was made on the ad) and advertisement response.
They use this information (alone or in combination with the information they have collected about you when you use third-party websites or services) to (i) enable the technical delivery of ads to your device and to verify click-throughs and installs, (ii) provide you with more relevant ads about our Services (for example, to present you with an offer for one of our programs you might enjoy); (iii) enable offer walls, which allow you to choose from various rewarded ad or market research offers; (iv) track results and measure the effectiveness of ads; and (iv) improve the accuracy of their targeting and measurement systems. We recommend you review our advertising partners' privacy policies for more information.
You can learn more about ad-serving companies and the options available to limit their collection and use of your information by visiting the websites of the Network Advertising Initiative and the Digital Advertising Alliance and the web pages for Facebook's ad preferences tool and privacy policy. Similarly, you can learn about your options to opt out of mobile app tracking through specific advertising networks through your device settings and resetting the advertiser ID on your Apple or Android device. For more information about how to change these settings, go to:
- Apple: http://support.apple.com/kb/HT4228
- Android: https://support.google.com/ads/answer/2662922
- Windows: http://choice.microsoft.com/en-US/opt-out
Please note: adjusting your preferences as described in this section does not mean you will no longer receive advertisements. Our advertising partners will also still use your device's advertising ID to serve you with advertisements that may be less relevant to you; for example, we may use this for frequency capping (in other words, to control the maximum number of times you see the same ad from us). You may also reset the Advertising ID associated with your device by following the instructions provided by your device manufacturer or operating system developer.
C. Analytical Technologies
We use our servers and third-party analytical technologies to collect information about how you use our services, your computer or device, and the health of our services.
For instance, we use Google Analytics, a web analytics service provided by Google, Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), on our Services. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Services, compile reports on the Services' activity, and provide other services related to our Services' activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, and whether you are a return visitor. The Services do not use Google Analytics to gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google's privacy policies.
Your browser or device may include "Do Not Track" functionality. Because there is no common understanding of interpreting Do Not Track signals, we do not currently respond to "Do Not Track" signals. However, we allow you to opt out of the tracking technologies to send you interest-based advertising, as explained above.
4. PURPOSES FOR PROCESSING YOUR PERSONAL INFORMATION
We utilize the collected information for a variety of legitimate business and user-centric purposes: We use information collected through our Services, individually and combined, for purposes described in this Policy or disclosed to you in connection with our Services.
4.1 To provide our Service
For example, we may use your information to:
- Create user accounts and allow users to watch our programs and use our mobile applications;
- Identify and suggest connections with other users of our services;
- Facilitate sharing on social networks;
- Operate, develop, and improve our mobile applications and other services;
- Respond to your comments and questions and provide customer service;
- Provide and deliver the products and services you request;
- Measure the health of our services;
- Set up and maintain accounts you register for;
- Identify, fix, and troubleshoot bugs and Service or functionality errors;
- Activate or authenticate your mobile applications and save in-app progress and stats (e.g., achievements);
This includes enabling you to use the Service in a seamless manner and preventing or addressing Service errors or technical issues. As a result of such processing, we will use your email to respond to your comments and questions and provide customer service.
We use Firebase Performance Monitoring, which is a monitoring service provided by Google. To learn more, please visit Google's Privacy policy and Privacy and Security in Firebase.
To monitor infrastructure and the App's performance, we use Crashlytics, which is a monitoring service provided by Google. Marketing and Engagement: To send push notifications about new chapter releases, author updates, or limited-time discounts on premium subscriptions.
4.2 Personalizing your experience
- Understand you and your preferences to enhance and personalize your experiences and enjoyment using our Service;
- Provide you with personalized recommendations for mobile applications and Services;
- Personalizing advertising for you
- Communicating with you via email about promotions, rewards, upcoming events, and other news about products and services offered by us and our selected partners, on your marketing preferences. If you no longer wish to receive marketing or promotional communications from us, you may opt out at any time by emailing us at NovelDiveService@outlook.com or by using the unsubscribe options in the email;
- Survey your opinions through surveys or questionnaires;
- Serve and measure the effectiveness of advertising;
- Personalize content and experiences on our Services, including providing you reports, recommendations, and feedback based on your preferences;
4.3 To provide you with customer support
- Send you service-related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
- Protect the integrity of the Services and enforce our Terms of Service and other applicable terms, including detecting and preventing fraud and unauthorized activities, to secure our systems and the Services, prevent hacking, cheats, and spamming, and generally keep our Services safe and fair and to detect, investigate, and prevent activities that may violate our policies or be illegal;
- Enable you to communicate with other users;
- Optimize or improve our products, services, and operations;
- Facilitate software updates and automatically update the software on your device;
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity;
4.4 To communicate with you regarding your use of our Service
We communicate with you, for example, by push notifications or by emails. These may include reminders or other information about the Service. As a result, you will, for example, receive a push notification that a new feature has been deployed in the Service. To opt out of receiving push notifications, you need to change the settings on your device. To opt-out of receiving emails, you should click the unsubscribe link in the footer of each email.
The services that we use for these purposes may collect data concerning the date and time when the message was viewed by our Service's users, as well as when they interacted with it, such as by tapping/clicking on links included in the message.
To communicate with you we also use Firebase Cloud Messaging, which is message sending service provided by Google. Firebase Cloud Messaging allows us to send messages and notifications to users of our Service across platforms such as Android and iOS when you access our Service from a mobile device or across your internet browser when you access our Service from a laptop. We integrate Firebase Notifications with Firebase Analytics to create analytics-based audiences and track opening and conversion events. As a result, we can, for example, send reminders only to users who use the Service more frequently. Google's privacy policy.
We use Apple Push Notification service ("APNs"), that is a notifications service provided by Apple. APNs allow us to send information to iOS devices.
4.5 To research and analyze your use of the Service
This helps us to better understand our business, analyze our operations, maintain, improve, innovate, plan, design, and develop the Service and our new products. We also use such data for statistical analysis purposes, to test and improve our offers. This enables us to better understand what categories of users use our Services. As a consequence, we often decide how to improve the Service based on the results obtained from this processing.
Including perform statistical, demographic, and marketing analyses of users of the Services.
We may use information we collect from or about you to create aggregated or de-identified data that does not specifically identify you.
5. DATA SHARING AND DISCLOSURE TO THIRD PARTIES
We does not share your personal information except as you approve or as otherwise described in this Policy. We may disclose your information in the following circumstances.
5.1 With your Consent
We may share your personal information with certain third parties with your approval and authorization.
5.2 Service Providers
We engage other companies and individuals to perform services on our behalf for the purposes described in this Policy. Examples of these services include analyzing data, IT and related services, payment processing, sending emails and providing customer support, and security fraud-detection services. These agents and service providers may have access to your personal information in connection with the performance of services for us and are contractually obligated to maintain the confidentiality and security of your personal information. We also require that they only use the data on our behalf and for purposes consistent with this Policy.
5.3 Third-Party Plug-ins
With third-party applications and platforms, such as Facebook Connect, you can post information about your activities on our websites to your profile page to share with others within your network. This Policy does not apply to your use of third-party applications and services, and we are not responsible for how those third parties collect, use, and disclose your information. We encourage you to review the privacy policies of those third parties before connecting to or using their applications or services to learn more about their information and privacy practices.
5.4 Disclosures to Protect Us or Others
We may release your information as required by law, such as to comply with a subpoena, or when we believe that release is appropriate to comply with the law; investigate fraud, respond to a government request, enforce or apply our rights; or protect the rights, property, and safety of us or our users, or others. This includes exchanging information with other companies and organizations for fraud protection.
5.5 Disclosures in the event of Merger, Sale, or Asset Transfer
We may share your information in connection with any merger, sale of our assets, or financing or acquisition of all or a portion of our business to another company. You will be notified via email and a notice on our Services of any change in ownership or use of your personal information.
5.6 Affiliates
We may share personal information with our affiliated companies.
5.7 Advertising Partners
Through our services, we may allow third-party advertising partners to set technologies and other tracking tools to collect information regarding your use of the services and your devices, as further described in the Interest-based Advertising section above.
6. OTHER IMPORTANT INFORMATION
6.1 Changes to Policy
We may update this Policy occasionally to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on the Services before the change becomes effective. If we are required by applicable data protection laws to give you enhanced notice or seek your consent to any such changes, we will do so. You can see when this Policy was last updated by checking the "last updated" date displayed at the top of this Policy. Please periodically review this page for the latest information on our privacy practices.
6.2 Security
We take reasonable and appropriate measures to protect your information from unauthorized access or against third parties' loss, misuse, or alteration.
Although we make reasonable faith efforts to store the information collected on the Service in a secure operating environment that is not available to the public, we cannot guarantee the absolute security of that information during its transmission or storage on our systems. Further, while we attempt to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third parties from illegally obtaining access to this information. We do not warrant or represent that your information will be protected against loss, misuse, or alteration by third parties. However, no method of transmission over the Internet or electronic storage method is 100% secure. Therefore, we cannot guarantee its absolute security.
6.3 Data Retention
We will retain your information as long as your account is active or as needed to provide you with our Services. If you wish to cancel your account or request that we no longer use your information to provide services, contact us at NovelDiveService@outlook.com. Notwithstanding the preceding, we will retain and use your information to comply with our legal obligations, resolve disputes, and enforce our agreements.
6.4 International Transfers
We may transfer information we collect about you to affiliated entities or other third parties across borders and from your country or jurisdiction to other countries or jurisdictions worldwide. Please note that these countries and jurisdictions may not have the same data protection laws as your jurisdiction, and we take steps to ensure adequate safeguards are in place to enable the transfer of information to the US and elsewhere and the use and disclosure of information about you, including personal information, as described in this Policy.
6.5 User Behaviour Policy
Our services allow you to create, upload, or share text, images, and audio content. There is no tolerance for objectionable content or abusive users. If your content contains objectionable content or abusive user behavior, we have the right to delete or remove it.
6.6 Your Privacy Choices
Your Choices About Information Provided by You
If you want to provide something other than we with personal information, you can choose not to provide it. If you choose not to provide us with personal information, we may only sometimes be able to provide you with the Services you want. For example, you need to provide an email address to create an account with us to access and watch our programs.
Your Choices About Information Provided by Third Parties
You can control how third parties collect and share your information by changing your preferences or opting out of collection directly with those third parties. Before disclosing information to third parties, we recommend you check their respective privacy policies for further details.
Your Marketing and Advertising Choices
You can exercise choices over how we use your personal information and update your preferences at any time:
- To remove yourself from individual contests or promotions or to opt out from receiving marketing communications from us, click the unsubscribe link in the email or email us at NovelDiveService@outlook.com. If you opt out of receiving email marketing communications from us, please note we may still contact you occasionally about the status of your account, such as to inform you that your account may be expiring or for other service-related information.
- To disable selected tracking technologies from collecting information relating to the effectiveness of advertising campaigns or analytics data and from serving you with personalized advertising on our Services, please see the Tracking Technologies section above.
Accessing and Deleting Your Information
You may deactivate your account or delete the email associated with your account by contacting us at NovelDiveService@outlook.com.
Suppose you would like to access or view the personal information we hold about you or, for any reason, you are concerned with the way we are using your personal information or would like to correct or request that we delete such personal information. In that case, you can also send your request to us at NovelDiveService@outlook.com.
We hope to satisfy any queries about how we process your data. However, if you have unresolved concerns, you also have the right to complain to the relevant data protection authority. You can bring the complaint to your member state of residence, place of work, or place where an alleged infringement of data protection law occurred. For more information, please get in touch with your local data protection authority.